Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
(Book)
Author
Published
Hoboken, N.J. : Wiley, [2011].
ISBN
9780470920107, 0470920106
Physical Desc
xx, 252 pages : illustrations ; 24 cm
Status
Copies
Location | Call Number | Status |
---|---|---|
Providence Public - Level 1 Book Stacks | 658.8 D333m | On Shelf |
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More Details
Published
Hoboken, N.J. : Wiley, [2011].
Format
Book
Language
English
ISBN
9780470920107, 0470920106
Notes
Bibliography
Includes bibliographical references and index.
Description
"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Delahaye Paine, K. (2011). Measure what matters: online tools for understanding customers, social media, engagement, and key relationships . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Delahaye Paine, Katie, 1952-. 2011. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Delahaye Paine, Katie, 1952-. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships Wiley, 2011.
MLA Citation, 9th Edition (style guide)Delahaye Paine, Katie. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships Wiley, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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