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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from
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After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world-and your neighborhood-while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself...
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Get a Grip on Your Business Numbers Financial Management 101: Get a Grip on Your Business Numbers is the second book in the Numbers 101 for Small Business series. This book covers business planning, from understanding financial statements to budgeting for advertising. Angie Mohr's easy-to-understand approach to small-business planning and management ensures that the money coming in is always greater than the money going out!
Analyze financial...
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"Your business can earn more for your family while you have a fulfilling life."
All too often, small business owners settle for less than the best life has to offer thinking they have to choose between financial success and family time.
Do you want financial success? Then you'd better be prepared to sacrifice you family life.
Do you want more quality time with loved ones? They you can forget about taking your samll business to the next level.
Renowned...
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Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his "accidental" success and failures into this concise and inspiring book on how to create a multimillion-dollar company by following your passion. Sivers details his journey and the lessons learned along the way of creating and building a business close to his heart. In 1997, Sivers was a musician who taught himself to code a Buy...
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"You can't know how your business is doing until you record it." Bookkeepers' Boot Camp is the first book in the Numbers 101 for Small Business series. It shows small business owners the essentials of record keeping, and why it's crucial to a business's success to track financial data. The book gives business owners a greater understanding of the purpose and process of record keeping and a deeper understanding of their businesses. Mohr has helped...
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Take an ordinary business. A bike shop. An auction company. An ice cream parlor. A sock manufacturer. In thoroughly mundane businesses like these, an entrepreneur must outsmart the multitudes of competitors, leap to the head of the pack, and become a dominant Alpha Dog.
Exactly how does an everyday company distinguish itself in the marketplace, generate much higher sales than its competitors, and earn the lasting loyalty of customers and employees?...
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Your shoes are charred from stomping out brush fires. You have nightmares about UFOs-Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar? Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people...
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There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as...
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"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost every page; Read; Inhale; Absorb; Great Stuff!." In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business...
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Most businesses that close their doors have one thing in common: They ran out of money. Don't let this happen to you. This indispensable book, part of Allworth's popular Pocket Small Business Owner's Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will...
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Project management can help companies become more efficient and profitable. But as a seasoned project management consultant, educator, and writer, author Joseph Phillips teaches that the how of successful project management looks different for every business. Grounded in years of his real-world experience, Project Management for Small Business introduces readers to the core principles and techniques of project management adapted and simplified to...
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Small-business guru George Cloutier offers the controversial message that Profits Aren't Everything, They're the Only Thing in this book of wisdom for entrepreneurs everywhere in these tough economic times. With advice such as "forget teamwork" and "micromanage like crazy," Profits Aren't Everything, They're the Only Thing is the reality check that will help small-business owners stay afloat and stay profitable.
16) Retail in detail
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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with...
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"Ready to finance your venture the Kickstarter way? With equity crowdfunding rules finalized by the Securities and Exchange Commission, the landmark 2012 JOBS Act has finally gone live, freeing small businesses to raise up to $1 million without a lengthy, expensive IPO process. Legal and small business expert Cliff Ennico has followed the equity crowdfunding story since its inception. Here, he explains the federal legislation and translates the 685-page...
19) Start your own freelance writing business: the complete guide to starting and scaling from scratch
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Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world...
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As statistics tell us that most of the “ventureholics” who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his one-of-a-kind seven-step method—which is meant to be conceptualized long before the doors are...
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