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Author
Publisher
Wiley
Pub. Date
[2024]
Language
English
Description
"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy, and the structured framework to derive and support it, these leaders have often overlooked opportunities to shape their markets to their advantage. The book is aimed at senior...
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