The cycle : a practical approach to managing arts organizations
(Book)
Author
Contributors
Published
Waltham, Massachusetts : Brandeis University Press, [2013].
Format
Book
ISBN
9781611684001, 1611684005
Physical Desc
187 pages ; 24 cm
Status
Westerly - Non-Fiction (2nd Floor-Reference Room)
791.068 K
1 available
791.068 K
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Westerly - Non-Fiction (2nd Floor-Reference Room) | 791.068 K | On Shelf |
More Details
Published
Waltham, Massachusetts : Brandeis University Press, [2013].
Language
English
ISBN
9781611684001, 1611684005
Notes
Description
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
Subjects
LC Subjects
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Kaiser, M. M., & Egan, B. E. (2013). The cycle: a practical approach to managing arts organizations . Brandeis University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kaiser, Michael M., 1953- and Brett E. Egan. 2013. The Cycle: A Practical Approach to Managing Arts Organizations. Brandeis University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kaiser, Michael M., 1953- and Brett E. Egan. The Cycle: A Practical Approach to Managing Arts Organizations Brandeis University Press, 2013.
MLA Citation, 9th Edition (style guide)Kaiser, Michael M., and Brett E Egan. The Cycle: A Practical Approach to Managing Arts Organizations Brandeis University Press, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.