Building a Market: The Rise of the Home Improvement Industry, 1914–1960
(eBook)

Grouping Information

Hoopla Extract Information

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    [year] => 2012
    [artist] => Richard Harris
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/opr_9780226317687_270.jpeg
    [titleId] => 13285221
    [isbn] => 9780226317687
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Building a Market
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    [pages] => 431
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                    [name] => Richard Harris
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            [0] => 20th Century
            [1] => Business & Economics
            [2] => History
            [3] => Industries
            [4] => United States
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    [synopsis] => Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.

Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920sand how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.

Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
    [url] => https://www.hoopladigital.com/title/13285221
    [pa] => 
    [series] => Historical Studies of Urban America
    [subtitle] => The Rise of the Home Improvement Industry, 1914–1960
    [publisher] => The University of Chicago Press
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